WhatsApp Shocker: Ads Coming To World's Most Popular Messaging App

Facebook is reportedly gearing up to kickoff showing ads on WhatsApp and is already working on the advertising placement tools in the Status section of the app's iOS version.

Reports earlier this year indicated that WhatsApp will get ads in the Status department as Facebook looks to monetize the globe's well-nigh popular messaging app. The monetization has been a os of contention between Facebook'south superlative management and WhatsApp founders. While co-founder Brian Acton resigned in 2017, Jan Koum the other founder also parted means in a loftier-profile departure earlier this year.

Ads in WhatsApp for iOS

Now, new reports are shedding light on Facebook's plans to bring ads to WhatsApp. Popular WhatsApp tracker WABetaInfo recently tweeted that WhatsApp is working on implementing ads in the iOS app.

And I want to add: WhatsApp is already working to implement ads in the iOS app. https://t.co/eL55pu1kFR

— WABetaInfo (@WABetaInfo) September 27, 2018

Ads Planned Before Acquisition

Terminal calendar week, in a Forbes interview, Acton said Facebook already had plans in place to bring Facebook-enabled ads to WhatsApp even before the app was caused in 2014. This has spurred the debate about monetization and encryption, with Facebook trying its best to bring ads to the messaging platform.

Acton added the Facebook wants to link user account to their WhatsApp numbers to enable greater data sharing with Facebook, presumably for targeted ads. WhatsApp'due south privacy policy already states that it shares some user data with Facebook, the linking of the two accounts would be the final slice of the puzzle, that connects two huge data sets.

Learning from Instagram

Reports in August revealed that the popular chat app will start showing ads from 2019.  WhatsApp COO Matt Idema said at the time that the company studied the Instagram ads experience, which proved successful. "We've seen it working well on Instagram and and then we're learning a lot from that", he said.

The reason WhatsApp founders left Facebook seems to be getting more clear with each new study. Koum was reportedly disappointed with how Facebook had apace turned back on the promises information technology made when information technology acquired WhatsApp, and ultimately quit. Acton also said that it was a difficult time for the two as they grappled with what would happen to the app they had created.

Will Facebook Read Your Chats?

It'south but a thing of time before WhatsApp becomes a part of Facebook'southward massive advertisement network, only there's still a lot of questions to be asked well-nigh access to chats to enable this targeting. This is merely the showtime and we will go more information most ads on WhatsApp in the weeks to come, especially if Facebook wants to meet the supposed 2019 target.

Source: https://beebom.com/facebook-working-ad-placement-whatsapp/

Posted by: negrinsaysix.blogspot.com

Share this post