How To Set Up Shop On Facebook Business Page

How many platforms are you currently selling products on? I? Iii? Ten? Is 1 of those a Facebook Store page? It should exist. Here'south why selling on Facebook makes a lot of sense:

📢 "Y'all need to learn how to sell on Facebook!" All businesses, big and small, hear these words without getting much advice on how to really do it successfully. Well, the fact of the matter is that if yous have an online store, you should also consider selling on other places similar Amazon, Facebook, and even Etsy. This volition help you expand your achieve and find more customers – since people are more than probable to spend time on those other platforms than on your website.

👉 In this guide, we focus on a Facebook store specifically. Here'south how to create a Facebook Store page in an afternoon and get on your journey to selling on Facebook!

We're going to comprehend all the steps in the process, from blank canvas to a working Facebook shop folio. But first:

Why and how to sell on Facebook

In a globe filled with multi-platform companies, it's difficult to go on up with competition if yous don't expand to where your customers hang out the most. And it merely so happens that Facebook is i of the spots online where people spend the majority of their time. This is the single reason why selling on Facebook is such a good idea!

In fact, Facebook users spend an average of 40+ minutes per day on the pop social network. And a skillful clamper of that fourth dimension goes towards Facebook shopping.

That's quite a bit of fourth dimension considering this happens on a daily ground! Not to mention, many of united states of america can think of our personal experiences of spending mode besides much time clicking on links and liking posts on Facebook throughout the workday.

Therefore, it's fourth dimension to accept advantage of Facebook as a selling platform! Facebook might not requite yous as many ecommerce features as, say, Shopify or BigCommerce, but y'all do get all which is truly essential for you to get-go selling your products.

What'south great almost a Facebook Shop folio is that you lot don't fifty-fifty need to have any preexisting online store and tin can run your entire operation via Facebook if you want to. But the benefits don't cease there. With a Facebook Shop page you lot tin:

• add an unlimited number of products,
• organize your products into collections and categories,
• communicate with your customers through the page directly,
• see stats on your sales, visits, and more,
• get your products appearing in Facebook Market, giving you lot admission to a much larger base of potential customers.

Just the last affair from this list is a good enough reason to expect into this whole Facebook Store page on its own!

How exercise I set up a Facebook Store using Facebook?

Follow these steps  for setting up a Facebook store:

Step 1: Become to your Facebook Folio and configure the Shop page.

Stride 2: Set upward your store details.

Step 3: Configure your payments.

Step iv: Add a products to your Facebook store.

Step 5: Managing your orders.

Step 6: You're done!

Okay, with all the "whys" out of the way, hither's how to set your Facebook Shop page:

What do you need to build a Facebook Shop folio?

💡 If you aren't already aware, allow me clinch you that everyone tin can create a Facebook Shop page and kickoff selling on Facebook to their followers basically immediately.

Here's what you need before you can begin:

• A Facebook account
• A Facebook business folio

Getting the two crossed off the list shouldn't be too difficult. You likely already take a business page on Facebook so we'll skip this part and instead get direct downwardly to the meat and potatoes:

Autonomously from the two requirements to a higher place, your Facebook page must as well adhere to the following:

• Sell physical items – this ways there's no way to sell digital or downloadable products from your Facebook Store page
• Hold with Facebook'south Merchant Terms
• Link to a valid bank account *
• Have a tax identification number *

* This is only valid for U.s.a.-based stores. The exact taxation identification number volition vary depending on where your business is based.

If you're positive the to a higher place won't exist a trouble in your example, you can proceed to set up your Facebook store:

In a hurry? Spotter this video on how to make a Facebook Shop page instead of reading

Footstep 1: Go to your Facebook Folio and configure the Store page

The beginning step is to navigate to your Facebook concern page. You demand to be logged into the concern page and accept admin privileges.

By default, many Facebook business concern pages already have the Store page shown when you lot're logged in. Your customers don't encounter it, but yous practise.

In gild to get started, locate that Shop tab on the left and click on it.

Having trouble locating the Store tab?

If you do not run across the tab, it means that you don't have the right page template activated. To ready a Facebook shop, you demand a template aptly named "Shopping."

To change your template, go to Settings → Templates and Tabs.

Notice the Current Template area and click on the Edit push button.

From at that place, y'all can use the Shopping template. Some of the others have the Shop tab as well, but the Shopping template should piece of work nicely for near stores.

After you get that Shop tab on your page, click on it.

Stride 2: Set your shop details

Read this for US-based stores 🇺🇸

Selecting the Store tab reveals a pop-up explaining the setup yous're about to walk through. Feel costless to read it so click on the Get Started button.

Another pop-up comes upwardly asking nigh your business details. Start by punching in your business organization blazon and address. So, click on Next.

The step afterward that asks for the states in which yous do business and your revenue enhancement registration number. You lot can skip this step for now, but at some betoken, you'll demand to give Facebook this information.

The adjacent stride is where you tin indicate the blazon of products yous intend to exist selling on Facebook.

We're not done with taxes merely yet! In the next footstep, Facebook asks nigh the type of your business and information of your business organization representative – this is well-nigh likely going to be your ain info, unless you desire to designate someone else.

With that done, you take the difficult stuff backside you, and you can at present finalize the setup of your store on Facebook.

The last things to analyze are your aircraft options, return policy and client service email. Just pick from the list of available shipping options and prepare your details for each.

As per Facebook'south rules, you lot must ship the package within three business concern days after receiving the order. The customer must receive the bundle no more than ten days subsequently they club – that'due south one of the factors that make Facebook shopping attractive to people. You also must use shipping services that offer features similar tracking and commitment confirmation. One more important detail is that the customer can cancel their order within 30 minutes of purchase if you haven't marked it every bit shipped even so.

Furthermore, Facebook doesn't let you ship internationally or sell to countries other than your ain – the state that the shop has been ready in. In most of the cases, if a person from some other country enters your shop page, they'll see a bare page, similar this one:

One last step before completing the setup that y'all might have to go through is agreeing to the Merchant Terms and Policies (depends on your account setup and location).

Read this for stores not based in the United states of america ⛔🇺🇸

Clicking on the Shop tab from the sidebar will showtime evidence you a Merchant Terms understanding box. In order to go on, you need to check the box adjacent to "I agree to the Merchant Terms and Policies" and click on Continue.

Next, you accept to cull the actual method in which the orders are going to be handled.

⚠️ Of import; depending on your land, you might not even meet the post-obit panel, but get redirected directly to the shop page creation screen instead.

• (a) Message to Buy is the virtually straightforward way to handle orders. In this model, as the label says, whenever someone wants to buy a production, you'll get a bulletin (inside Facebook Messenger), and and then it's on yous to communicate with the customer, agree on all the details, and ultimately brand their Facebook shopping experience positive.
• (b) Cheque Out on Some other Website is arguably a more convenient approach where everything is taken intendance by an outside ecommerce setup/store.

So, which to choose?

Well, the advantage of selection (a) is that you don't actually demand to have an online store at all to be able to get orders via Facebook. Literally every step of the process can be handled through Facebook Messenger where you and the client concur on how to handle the order, the payment method and and then on.

The downside is that dealing with all the messages is a lot of manual work and it'south easier to overlook a new order coming in. Additionally, y'all don't become the do good of having the majority of the technical heavy lifting handled past an ecommerce tool similar Shopify.

The advantage of option (b) is that you can have the customer pick the production they want on Facebook and and then be redirected straight to your shopping cart software to finalize the purchase (granted, this is non 100% Facebook shopping, simply more about driving people to your external online store).

The obvious disadvantage is that you lot demand to own an ecommerce store. Luckily, getting one isn't that difficult. We cover the topic in this guide.

The brusque respond is this:

• If you already have an online store running on Shopify, BigCommerce, WooCommerce, or any other ecommerce platform, and so get for option (b).
• If y'all don't have any ecommerce shop prepare and you don't desire to exercise this now, get for option (a).

For the purpose of this demo, I'm selecting (b).

💡 Notation; if you go with choice (a) – "message to order" – your setup is going to be mostly the aforementioned, with only minor differences, so feel gratis to follow this guide also.

The next step is selecting your currency. Cypher too difficult here:

With that done, you will be taken to your new Shop page where you can add your products and set everything up.

Step 3: Configure your payments

Depending on your country of performance, the Facebook store module will present you lot with a unlike set of options here. For United states of america-based businesses, the most common setup involves linking a banking concern account and having the funds (from your orders) deposited there.

In other cases – for other locations internationally – Facebook might allow you set up payments via PayPal or Stripe.

The integration process itself is uncomplicated, but information technology changes from time to time due to the updates with PayPal and Stripe themselves.

The good news is that y'all will be taken by the manus by the Facebook store interface along the mode through the setup.

⚠️ "I don't see this section!"

Yeah, in some instances, you might not see this section of the setup at all – information technology's what happens if you lot're an Eu-based user, for example. In that case, you tin skip to the adjacent step by clicking here.

👉 What follows is the bank business relationship setup for users in the Us. 🇺🇸

At this point, you lot should meet a module that asks you to set up your payments to publish your shop. Click on the Set Upwardly Payments push to proceed.

The first pop-up asks for your tax details. This is required, and it tin't exist edited later. And so, brand sure you lot have the accurate information for your business name, employer identification number, and your legal name. Click on the Salve button.

The concluding pace is to link your banking concern for payment. Blazon in your bank routing and account numbers, along with the name on the account. Click on the Save button.

Step iv: Add together a product to your Facebook store

This is what your new Shop folio looks like when you first create it:

As you lot tin come across, Facebook encourages yous to add together your start product. You can do that by clicking on the Add Product button. One time y'all exercise that, you'll see the following form, but it will differ based on your country:

For U.s.a.-based shops 🇺🇸

The form looks adequately straightforward and features all the details you'd expect.

• Product photos or videos. Calculation at least 1 motion picture of your product is a must. It'due south a lot better to add multiple images. As well, if it's relevant considering the type of products y'all're selling on Facebook, you can add together a video likewise. Click on Add Photos to insert product images. This works just like any other uploading interface where you can catch an paradigm from your computer and upload information technology to the Facebook store.
• Name and Description are pretty self-explanatory. Once once again, this all depends on the type of products you're selling, so feel gratis to get creative and talk about what makes the product special. You can also simply copy the product description you use in your ecommerce shop.
• Price. No product list can alive without this crucial detail.
• Inventory. Tracking your inventory helps you get a grasp on the volume of sales you're having and brand sure that everything is past the book.
• Shipping Options. Select from the set of shipping options you lot've configured during setup and fill out the details for this specific production.
• Share this product on your Page. You might want to tick this box in order to have the product shared on your page as soon equally you approve information technology.
• Visibility. Set this to "Public."

Click on Save to finalize the process.

For international shops ⛔🇺🇸

The form features all the needed details that are required to draw your product in full.

• Product photos or videos. Adding at to the lowest degree one picture show of your product is a must. It's a lot better to add multiple images. As well, if it's relevant considering the type of products yous're selling on Facebook, you can add a video besides. Click on Add Photos to insert product images. This works just like whatsoever other uploading interface where you can grab an prototype from your computer and upload it to the Facebook store.
• Proper name and Description are pretty self-explanatory. Once once again, this all depends on the type of products you're selling, then feel gratis to get artistic and talk about what makes the product special. Y'all can also simply copy the product description yous use in your ecommerce shop.
• Price. No product listing can live without this crucial detail.
• Checkout URL. (You'll merely encounter this field if you chose to "check out on another website" during the initial setup of your Shop folio.) This is the specific URL in your ecommerce store where this product tin can be purchased. No affair if you use Shopify, WooCommerce, or anything else, yous can get your product link simply past navigating to the product via your spider web browser and so copying the URL from the accost bar. Paste that URL back into the Checkout URL field.
• Share this production on your Page. You might want to tick this box in order to have the production shared on your page as soon as you lot approve information technology.
• Visibility. Set up this to "Public."

Click on Save to finalize the procedure.

With that done, you'll see your product live on your Shop page.

When a client clicks on information technology, they'll see a more than detailed view, along with a button letting them "Bank check Out on Website" – this leads them to the product folio in your ecommerce store.

You tin add more products to your shop at any time via the Add Product button.

Or, if information technology makes sense in your case, you can also create product collections.

Managing your products

Once you've uploaded a certain number of products, yous'll see each of them placed on a list inside your shop direction console. To get to it, just click on the Publishing Tools link in the top bar:

When there, from the sidebar, click on Products. Y'all'll come across a screen similar this:

From here, you can edit each of your products every bit well as add together new ones.

Step 5: Managing your orders

⚠️ Lodge management isn't a characteristic that's rolled out for Facebook stores worldwide. It'southward generally available in the U.s. and a couple of other places.

How to find out if you accept this feature?

Simple, go to your Publishing Tools from the primary menu:

Look for the Pending Orders link in the sidebar. If it's there, y'all take gild management!

One time y'all click on that link, y'all'll exist able to take care of your orders, check the details of each i, see the buyer's info, communicate with them, and eventually fulfill the order. Additionally, Facebook will transport you lot a notification whenever an guild comes through.

Just to remind y'all, per Facebook's rules, you must transport each society within three business days later receiving the lodge. Once the order has been shipped, click on the Mark as Shipped button to finalize everything.

Culling setup: How to sell on Facebook via your existing ecommerce shop

The scenarios presented in this guide so far have all been pretty "manual" in nature, for the lack of a better word. What I hateful is that setting up your Facebook store was all on yous. But that doesn't have to be the case.

Some of the modern ecommerce solutions actually have great integration with Facebook and will set a Shop page for yous automatically, while also linking your external ecommerce store and the Facebook Shop folio together.

That ways that you'll be able to take care of your orders and products in a single identify and accept everything synchronized with Facebook seamlessly.

Nosotros'll show you lot two means of doing that – using the most popular ecommerce solutions in the market: Shopify and BigCommerce.

How to sell on Facebook via Shopify

Shopify is a bully ecommerce solution by itself. We've been talking nigh it a lot here on the site and recommending it to practically anyone who's looking for an like shooting fish in a barrel way to start an online store.

One of Shopify's many advantages is that information technology also lets you plant your store on Facebook without having to bargain with much of the technical hurdles.

All you need to practise is go to your Shopify panel and add together an app chosen Facebook Channel to your setup.

Once yous install the app, what happens is that Shopify takes all your products and exports them to your Facebook Store page. Everything gets synchronized so that you can continue managing your store on Shopify and have all the changes be sucked into your Facebook Shop folio.

If that'due south not expert plenty, Shopify even gives you tools to sell via Facebook Messenger.

👉 Click here to get to Shopify and begin.

💡 Keep in mind, though, that Shopify doesn't requite you any clever back door into Facebook's interface for setting up the Shop page. The same Facebook's regional rules and limitations still use. For example, if Facebook doesn't allow treatment orders via the Facebook interface in your country so Shopify won't take the ability to help y'all with that either. Same goes for any other limitations.

How to sell on Facebook via BigCommerce

BigCommerce is the main competitor to Shopify and – in many ways – a peachy alternative offering roughly the same telescopic of features, only in a different package. Chances are yous're going to find the solution fitting yous perfectly with either Shopify or BigCommerce.

On the Facebook Shop folio front, BigCommerce lets you lot do pretty much the aforementioned thing as does Shopify – which is connect your online shop seamlessly and have all your products bachelor on Facebook.

Setup-wise, getting things running with BigCommerce is very similar to how it's done with Shopify as well – just install a Facebook shop add-on and you're good to become.

BigCommerce likewise has a very good module for Facebook Ads, which gives you some other interesting way of putting your products in front of people.

👉 Click here to get to BigCommerce and begin.

💡 Continue in mind, again, that BigCommerce doesn't give you any clever back door into Facebook's interface for setting up the Shop page. The aforementioned Facebook'south regional rules and limitations still apply. For instance, if Facebook doesn't allow treatment orders via the Facebook interface in your country and then BigCommerce won't have the ability to aid you with that either. Same goes for any other limitations. Here'due south what BigCommerce says near this in their docs.

FAQs: On creating a Facebook Shop page

We've received a broad range of questions from readers in the comments section. We want to outline the most popular ones here so that people have a quick reference to the virtually pressing of bug.

"What are the image requirements for product photos on a Facebook Shop page?"

Your best bet is to check out Facebook'southward guidelines for listing products – since the requirements modify on occasion.

There are likewise several things to worry about such equally the dimensions, image formatting, and backdrops. For instance, at the time of this article, Facebook recommends having image resolutions at 1024 ten 1024 or college, along with white backdrops and square images.

"Why my customers can't purchase multiple products in one shopping cart?"

This all depends on your own website and payment processor. Facebook doesn't offer its native shopping cart in some regions, so transactions are redirected to your own shopping cart and payment processor. That said, Facebook is rolling out these features to new countries as we speak.

"What products I tin't sell on a Facebook Shop page?"

Facebook has a list of prohibited items. Some of the unapproved products include prescription drugs, weapons, animals, alcohol, and annihilation that promotes discrimination.

Also, yous tin only sell physical products. That means no downloads, or any other type of digital products.

"Why some people can't come across my Facebook shop?"

At that place are 2 likely reasons why this happens:

1. Your store is non bachelor in countries other than your own.
2. The privacy settings of your whole page might be fix incorrectly. An easy mistake to make. Go to the Settings of your page and brand sure that the Page Visibility parameter is set to Folio published. Like so:

"Do I have to add together my products manually?"

That depends on a couple of factors. Here's the gist of it:

• If you've fix your Shop page via an external ecommerce tool like Shopify or BigCommerce and so everything should be synchronized automatically. This means that Facebook has data on how to link your store and sync all of the products with the Facebook Shop page.
• If you've set up your Shop page manually then yes, yous do take to continue adding your products manually. Same goes for updating any details about them (price, availability, descriptions, etc.).

Over to you

That's information technology! You lot've just learned how to sell on Facebook and hopefully created your own Facebook Shop page past now. Unfortunately, things tend to alter often with Facebook, then if you lot e'er demand assistance with how to perform some specific operation on your Shop page, y'all should find the guidance you need on this official page from Facebook Help Eye.

If you lot have any questions almost building a Facebook Shop page, leave a comment in the section below. If you've successfully established your Facebook store, feel free to leave a link for others to visit and bank check out the techniques yous've used to brand your folio unique.

🤔 Simply starting your adventure with online stores and ecommerce? Bank check out our in-depth guide on how to beginning an online store from scratch. We become through the process step-by-pace and not omit any crucial details that might be a roadblock to you.

How To Set Up Shop On Facebook Business Page,

Source: https://ecommerce-platforms.com/ecommerce-selling-advice/how-to-create-a-facebook-shop-page

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